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Implementation Guide - Resource Library

Yes or No    News Release Checklist

  • Is the announcement on coalition letterhead?

  • Does the announcement display contact information clearly?

  • Does the announcement include the date of the release and the quote “For Immediate Release”?

  • Is the announcement short? (Ideally, the press release should only be one page.)

  • Does the opening paragraph begin with the city and State in which you are issuing the release?

  • Does the opening sentence of the first paragraph include the who, what, where, when, and why of the release?

  • Did you use a good quote?

  • Were all relevant details mentioned?

  • Are all available contacts or speakers and their information included?

  • Did you conclude the text with the number “30” or the word “end”? (Concluding the announcement with this text signifies there are no pages to follow.)

  • Did you submit the press release to the media?

  • Did you follow up with your media contacts to determine if the release went out on the news wire?



Danyaville Parents Advocating Prevention

1234 Advocacy Road
Danyaville, Illinois 54312
Telephone: (555) 555-1212
Fax: (555) 555-3434

For Immediate Release Contact: Judy Hardent (555) 555-1212

POLICE AND LOCAL COALITION WORK TOGETHER TO REDUCE YOUTH ACCESS TO ALCOHOL

[Danyaville, Illinois]—Danyaville Parents Advocating Prevention (DPAP), in collaboration with the Danyaville Police Department, initiated the first series of compliance checks of local liquor stores as part of a community-wide effort to reduce youth access to alcohol.

These organized police stings were strategized by community members, law enforcement, local businesses, and politicians interested in combating underage drinking in their communities. Using volunteer students from the Danyaville high school, police were able to determine if local merchants are selling alcohol to youth. Students were instructed to enter local establishments and purchase a six pack of beer. Merchants who sold to the minors received a stringent fine. Violations of the Minimum Purchase Age (MPA) laws occurred in eight out of 10 liquor stores that were approached. Laws establishing 21 years old as the minimum legal drinking age have been shown to be effective in reducing alcohol consumption and the negative consequences. Yet while the MPA law for alcohol products in every State is 21, youth and underage adults can and do obtain alcohol through retail sources.

Enforcement of MPA laws seeks to reduce alcohol consumption and related problems by restricting the accessibility of alcohol for purchase by youth. Enforcement of MPA laws is an effective way to alter retailer behavior so that youth access to alcohol is reduced. “It is vital that we limit our children’s access to alcohol,” said DPAP Director Judy Harden. “Many teens across the nation attend parties, consume alcohol, and get into their cars to drive home. Some of them never make it home.” The DPAP and the Danyaville police will continue to enforce this environmental approach to reduce substance use and protect the youth in their community.

Danyaville Parents Advocating Prevention is a community-based organization that is committed to reducing youth substance use. To obtain more information about the DPAP on how to conduct compliance checks in your community, please contact Director Judy Harden at (555) 555-1212.

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